Case Studies

We've selected a variety of case studies to illustrate how 141 Worldwide is transforming behaviors around the world. Browse individual case studies, or review them by regional division, using the navigation above.

Boeing

Boeing Commercial Airplanes needed to reassert its position as the pioneer in the industry by demonstrating its vision and commitment to innovation.

HSBC

HSBC needed to sustain their leadership position and solicit incremental new credit cardholders in the fiercely competitive Hong Kong credit card market.

LG Electronics

LG Electronics needed to grow its market share and share of mind in the Brazilian market. The current LG Electronics of international positioning appealed to trendsetters, but they needed 141 Worldwide to translate it into the Brazilian cultural context.

Nokia

Nokia needed to regain leadership in the critical innovator space within the cellphone industry. They wanted to introduce their 'fashion accessory' line of mobile phones, and appeal to a fashion-conscious target audience with boldness but without bossiness.

SKYY Vodka

SKYY Vodka, winner of the 2005 Hot Brand Award from the US Wine and Spirits Association for the 10th consecutive year, wanted to launch SKYY Vodka in Brazil.