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News

Bates/141 Worldwide Tops PMAA Award Count

Singapore, 6 July 2005 – 141 Worldwide and BatesAsia have once again topped the awards count at the Promotional Marketing Awards of Asia (PMAA). In total, Bates/141 picked up 14 awards for work across China, Singapore, Japan, Philippines and Indochina.

"These awards are testimony to our refreshed focus on Behaviour Transformation," says Matthew Godfrey, Chief Operating Officer, 141 Asia. "Behaviour Transformation brings brands to life at the decision-making moment so the right consumers get the right experience at the right moment to positively influence their purchase behaviour."

"It is also very pleasing for us, as a regional network, to see so many of our offices being recognized for their programmes that successfully deliver on sales, while building brand equity. Our Singapore operation has picked up multiple awards at each PMAA, but it is great to see our offices in China, Japan, Philippines and Indochina joining in this success. This certainly adds substance to our claim as Asia's leading Activation network," says Godfrey.

About 141 Worldwide
141 Worldwide is a through the line marketing services company focused on Behavior Transformation™. Utilizing a discipline-neutral mix of non-traditional communication programs, 141 Worldwide activates brand experience where purchase decisions are being made. Its global network of offices in 36 countries leverages deep industry expertise and proprietary tools to drive both sales and brand equity for local and global clients. A WPP Group company (NASDAQ: WPPGY) and affiliate of Ogilvy & Mather, 141 Worldwide offers a wide spectrum of services including promotional, experiential, interactive, shopper & trade, field support, and sports & entertainment marketing. Its client portfolio consists of over 300 companies, including many blue chip organizations. Additional information can be found online at www.141worldwide.com.