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News

141 Worldwide Builds its Digital Offer in the UK

LONDON, UK, 5th October 2005 - The digital division of 141 Worldwide London has appointed Kate Preece as a digital account director working across a range of clients. She joins a team headed up by digital business director, Hugh Boyle.

She has a remit to develop digital business internally both in the UK and across the 141 Worldwide network.

Kate has spent nine years working in new media during which time she has built up solid integrated account experience. Before joining 141 Worldwide she spent three years working in the sector in Australia. Prior to that her UK experience includes three years with WPP owned XM London and a position with the Lowe Group, the first ad agency at the time to set up a distinct digital operation.

She boasts excellent all round digital experience, gained working on integrated accounts for household names across a range of sectors; Halifax, Ladbrokes, Smirnoff, Bailey's, Malibu, Safeway, B&Q, Schering AG and Olympus Cameras.

Commenting on her appointment Hugh Boyle, digital business director, 141 Worldwide London, said, "Kate's an exceptionally talented addition to our digital division. Her level of experience is a rare commodity in the sector. With clients increasingly recognising the true value of digital communications, we are in an ideal position to serve our clients' requirements and deliver outstandingly effective work."

About 141 Worldwide
141 Worldwide is a through the line marketing services company focused on Behavior Transformation™. Utilizing a discipline-neutral mix of non-traditional communication programs, 141 Worldwide activates brand experience where purchase decisions are being made. Its global network of offices in 36 countries leverages deep industry expertise and proprietary tools to drive both sales and brand equity for local and global clients. A WPP Group company (NASDAQ: WPPGY) and affiliate of Ogilvy & Mather, 141 Worldwide offers a wide spectrum of services including promotional, experiential, interactive, shopper & trade, field support, and sports & entertainment marketing. Its client portfolio consists of over 300 companies, including many blue chip organizations. Additional information can be found online at www.141worldwide.com.