Media

If you would like to be considered for one of our openings, please send your resume to the appropriate region below:
For Asia-Pacific, click here
For Europe, Middle East and Africa, click here
For Latin America, click here
For North America, click here

News

141 Worldwide Launches ‘Flavorful’ Program for Equal - Campaign for Flavor is Underway

Chicago, IL, March 30, 2006 - 141 Worldwide announced today that it is working with Merisant’s Equal brand on their 2006 promotional campaign which highlights the zero calorie sweetener as the perfect beverage accompaniment. The campaign is multifaceted and includes FSIs, in-pack collateral, website redesign and the Equal Campaign Bus Tour.

"This has been an exciting project to work on, as it was created to heighten awareness for one of the most well known brands in the U.S.," said Larry Deutsch, Managing Partner, 141 Worldwide. "It is a campaign that taps into many of the resources that 141 Worldwide specializes in, from traditional promotions to website development to events and allows us to deliver on our goal of transforming behaviors."

The Equal Campaign Bus Tour is the centerpiece of the program, making "Campaign" stops in major markets throughout 2006. The bus, a double-decker, fully wrapped vehicle, started in Miami last month with visits to retailers, lifestyle events and appearances as a "Caf� on Wheels." "Campaign staffers" are handing out drinks that are made even more flavorful with the addition of Equal.

"141 Worldwide has been instrumental in making this campaign a reality," said Susan Silver, Director of North American Marketing at Merisant. "Our research shows that people who use Equal have a passion for the brand. The purpose of the campaign is to rally around the fact that Equal makes beverages taste great and it encourages consumers to demand a ‘better-tasting beverage with Equal.’ "

Details of the Equal "Campaign for Flavor" include:

• The Equal Campaign Bus, a double decker café on wheels that will be visiting retailers and lifestyle events in major markets. "Campaigners" hand out coffee and tea with Equal, as well as new Equal Flavor Sticks, and encourage consumers to "cast their vote" for the flavor they like the best
• Campaign bus stops tied in with custom Equal/Zagat guides that list the best spots for brewed beverages, such as high tea at the Seasons Café in Chicago and cappuccino at Café Lalo in NYC.
• A redesigned Equal.com site which supports the Campaign for Flavor and provides beverage recipes and bus tour information. Expert Mixologist, Tony Abu-Ganim, was enlisted to deliver drink mixing tips and provide additional beverage credibility.
• FSIs to rally consumers behind the campaign message and provide incentive to purchase

Kicking off last month in Miami, the tour has proven to be a huge success. More than 10,000 people visited the bus in the first three days and website traffic has experienced strong lifts since the launch of the campaign. In addition to 141 Worldwide, Edelman is supporting the public relations activities, Mindshare is handling purchase of local media and 141Boomerang, the experiential marketing division for 141, is managing the bus tour.

The campaign represents the largest experiential campaign that Merisant has ever executed.

About 141 Worldwide
141 Worldwide is a through the line marketing services company focused on Behavior Transformation™. Utilizing a discipline-neutral mix of non-traditional communication programs, 141 Worldwide activates brand experience where purchase decisions are being made. Its global network of offices in 36 countries leverages deep industry expertise and proprietary tools to drive both sales and brand equity for local and global clients. A WPP Group company (NASDAQ: WPPGY) and affiliate of Ogilvy & Mather, 141 Worldwide offers a wide spectrum of services including promotional, experiential, interactive, shopper & trade, field support, and sports & entertainment marketing. Its client portfolio consists of over 300 companies, including many blue chip organizations. Additional information can be found online at www.141worldwide.com.